Privacy Policy

Last Updated: July 15, 2026

1. Introduction

Welcome to 57 ("we", "our", or "us"). We respect your privacy and are committed to protecting our visitors' personal data. This policy explains how we collect and use the information that you provide or that we gather when you visit why57.com.

2. Information We Collect

We may collect, use, and store different kinds of personal data about you, including:

• Analytics Data: We use Google Analytics to understand website traffic. This may include your IP address, browser type, pages viewed, and other usage details.
• Attribution Data: We use first-party cookies and browser storage across why57.com and roi.why57.com to remember the first page, referring site, and campaign information associated with a visit. This attribution record may be retained for up to two years.
• Contact Data: Information you provide if you book a call, such as your email address, phone number, and name.
• Prototype Review Data: Information you submit for a production-readiness review, including your name, email, company, prototype link and description, the tool used, current-user range, blocker, target date, and consent record.
• ROI Report Data: If you ask us to email a calculator result, we collect your email address, consent record, high-level result and recommendation, and first-touch attribution. The request intentionally excludes the calculator's raw worksheet inputs.

3. How We Use Your Information

We use your data to improve our website experience, analyze visitor trends, provide a requested prototype review or ROI report, and communicate with you about your request (for example, scheduling a consultation). We do not sell your personal data to third parties.

4. Third-Party Services

Our website utilizes third-party services including Google Analytics, Google Calendar, and Cloudflare. Cloudflare processes and stores prototype review and ROI report submissions on our behalf. A configured email or CRM provider may receive the report request so it can be delivered and followed up. These service providers have their own privacy policies addressing how they use information.

5. SMS & Communications (57Seconds)

If you utilize our 57Seconds review growth system or communicate with us, we will only use provided phone numbers to deliver SMS review requests and critical communications. You may opt out of messages at any time.

6. Request Retention and Security

Prototype review and ROI report submissions are transmitted over HTTPS and are normally retained for up to 180 days so we can review, deliver, and respond to the request. We use reasonable safeguards and restrict the information collected to what is needed for the request. Please do not submit passwords, API keys, private customer records, or other sensitive credentials through either form.

7. Contact Us

If you have any questions regarding this privacy policy, please contact us at our provided business address or by scheduling a call.