A 40-year-old company with a legendary reputation and a website that didn't reflect it. Full site overhaul, SEO infrastructure, and review engine — all shipped simultaneously.
The Problem
DriveSavers is the gold standard in data recovery. They've recovered data from drives damaged in fires, floods, crashes, and disasters of every kind — including work for NASA and Apple. Their reputation in the industry is unmatched. Their website, however, didn't reflect that authority.
By the time we engaged, the site had accumulated years of technical debt: slow load times, a mobile experience that hadn't been touched since smartphones became the default, and an SEO strategy that was essentially nonexistent. The marketing team was running on scattered spreadsheets and gut feel, with no systematic process for capturing leads or converting visitors.
Meanwhile, the review situation was equally broken. Happy customers existed in abundance — DriveSavers had glowing word-of-mouth in the industry — but there was no mechanism to systematically capture that satisfaction as a public, searchable Google signal. They were sitting on a reputation goldmine with no way to mine it.
What We Built
We came in as the strategic technical lead and rebuilt the entire digital operation from the ground up. The engagement covered three parallel tracks: website, SEO, and operations.
We led a complete redesign focused on mobile-first performance, conversion architecture, and technical SEO fundamentals. Load times were cut dramatically. The experience was rebuilt to match the premium brand DriveSavers had earned over 40 years.
We mapped every high-value keyword in the data recovery space and built a structured content architecture to own them. Targeting terms like "data recovery," "hard drive recovery," "SSD recovery," and dozens of long-tail variants — building domain authority and topical relevance simultaneously.
The marketing team transitioned from scattered spreadsheets to ClickUp — with structured workflows, reporting templates, and data-driven campaign management. This alone generated a 27% productivity increase.
We deployed an automated review request system post-service — each customer received a personalized follow-up tied to their specific support rep. Customers began praising agents by name in reviews, which boosted both agent morale and Google ranking signals simultaneously.
The Results
The results came immediately after launch and compounded over the following quarters. DriveSavers hit all-time high website traffic and conversions in 2021–2022, with top-3 rankings for over 20 competitive keywords including highly contested terms like "data recovery" and "hard drive recovery."
Record performance in 2021–2022
Including "data recovery" & "hard drive recovery"
From ClickUp migration + workflow redesign
From organic and direct channels combined
Directly attributable to the digital overhaul
Agents named by customers for the first time
The team productivity gain alone — a 27% lift from the workflow migration — was enough to justify the engagement. The SEO and revenue results on top of that made it one of the clearest ROI stories in their company's history.
Our website traffic hit all-time highs after working with Gera. He overhauled our site, built our SEO strategy, and introduced systems that boosted team productivity by 27%. He thinks like a business owner — not just a developer.
Let's Talk
We'll audit your current digital presence and show you exactly where the opportunity is — organic search, site performance, or review acquisition. No pitch, just the truth.
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